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Skills and MCP tools

Marketing Skills give your agent domain expertise. MCP tools let it connect to external services via the open Model Context Protocol. Together, they make your agent useful.

34Marketing Skills
8Pre-configured MCP servers
24Supported platforms
5Official first-party MCPs

Skill catalog

Skills are SKILL.md files installed from audited GitHub repositories. Each one gives the agent domain expertise — knowledge about how a platform works, what metrics matter, and how to interpret data. Core skills are always installed; optional skills can be toggled.

Ad Management (Core — always installed)

Google Ads

API + browser. Campaign creation, bid management, keyword optimization, conversion tracking.

jdrhyne/agent-skills

Meta Ads

Browser automation. Read-only by default — creates/edits only when explicitly asked.

vendored

TikTok Ads

Browser automation. Spark Ads, audience insights, creative performance. Read-only by default.

vendored

LinkedIn

Browser automation. Company analytics, post insights, audience data.

vendored

Bing Ads

Browser automation. Campaign sync, UET tags, audiences. Read-only by default.

vendored

Analytics (Core — always installed)

Google Analytics 4

API + browser. Event tracking, audience reports, conversion funnels.

jdrhyne/agent-skills

Search Console

API + browser. Search queries, indexing status, CTR, sitemaps.

jdrhyne/agent-skills

SEO (13 skills from AgriciDaniel/claude-seo)

SEO Orchestrator

Routes to the right sub-skill based on the task.

AgriciDaniel/claude-seo

SEO Audit

Full technical SEO audit — crawlability, speed, Core Web Vitals.

AgriciDaniel/claude-seo

SEO Content

Content optimization for search — headings, keywords, readability.

AgriciDaniel/claude-seo

SEO Technical

Technical SEO — robots.txt, canonical tags, redirect chains.

AgriciDaniel/claude-seo

+ 9 more

seo-competitor-pages, seo-geo, seo-hreflang, seo-images, seo-page, seo-plan, seo-programmatic, seo-schema, seo-sitemap

Strategy & Content (from coreyhaines31/marketingskills)

Paid Ads Strategy

Cross-platform strategy for Google, Meta, LinkedIn, TikTok, X.

vendored

Copywriting

UX copy, marketing content, product messaging, ad headlines.

vendored

Email Sequence

Drip campaigns, welcome sequences, re-engagement flows.

vendored

Content Strategy

Content planning, editorial calendars, topic clusters.

vendored

Social Content

Platform-optimized posts, hashtag research, scheduling.

vendored

+ 8 more

marketing-ideas, marketing-psychology, page-cro, signup-flow-cro, ab-test-setup, analytics-tracking, launch-strategy, pricing-strategy

Video

Veo

Google Veo video generation for ad creatives.

vendored

Audited skill sources

Skills are never installed from untrusted registries. Every skill comes from a reviewed GitHub repo or is vendored directly in the codebase.

Source
Skills
Mode
jdrhyne/agent-skills
google-ads, gsc, ga4
API + browser
AgriciDaniel/claude-seo
seo + 12 sub-skills
Analysis
coreyhaines31/marketingskills
paid-ads, copywriting, email-sequence + 10 more
Strategy
Vendored (in-repo)
meta-ads, tiktok-ads, linkedin-browser, bing-ads, veo
Browser automation

How skills work in practice

Skills provide knowledge and context. The agent uses them to understand platforms, interpret metrics, and recommend actions. Platform changes require your explicit approval.

1

You give the agent a task

"Analyze our Google Ads performance and suggest optimizations"

2

Agent loads relevant Skills

google-ads, paid-ads, analytics-tracking

3

Reads platform data

Pulls campaign metrics via API or browser automation

4

Analyzes with domain expertise

Skills provide marketing knowledge for interpreting data

5

Recommends actions

Suggests bid changes, budget shifts, copy improvements

6

Executes with your approval

Takes action only when you confirm — read-only by default

Browser automation

For platforms without APIs, your agent uses a sandboxed Chromium browser running in a Docker container. It can log into ad dashboards, navigate UIs, and read data just like a human marketer would.

Chromium sandbox · CDP protocol · Pre-built Docker image

8 pre-configured MCP servers

Your agent ships with 8 marketing-relevant MCP servers pre-configured. Add your API keys from the dashboard to enable them — no manual setup required. Browse the official registry for more.

Google Ads
Officialgoogleads/google-ads-mcp
Google Analytics 4
Officialanalytics-mcp
Search Console
mcp-server-gsc
Ahrefs
Official@ahrefs/mcp
Meta Ads
meta-ads-mcp
Stripe
Official@stripe/mcp
HubSpot
Official@hubspot/mcp-server
Slack
slack-mcp-server

Extensible by design

34 marketing skills, 8 pre-configured MCP servers, and a full registry browser. Add your API keys and your agent is ready to work.

Skills & MCP Tools — Extensible Agent Capabilities | Cannes